兑现打榜承诺酷我音乐《榜样阅读》许魏洲张继科地铁专列安排上了
时间:2019-09-26 15:02:10阅读:90502次来源:八戒影院 1/5
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“包场大学食堂”、“牵手老艺术家”,在跨界路上“越走越远”的酷我音乐,在国庆长假期前夕,跨界北京地铁四号线,酷我音乐《榜样阅读》明星专列正式发车。
9月25日,北京地铁四号线出现别样的亮黄色专列。据了解,该专列由酷我音乐联合中国青年报·中青在线打造的首档青年阅读分享类节目《榜样阅读》推出,是酷我音乐兑现《榜样阅读》第一季粉丝打榜解锁福利,世界冠军张继科、全能艺人许魏洲地铁专列上线。城市流量巨头加持国庆长假,《榜样阅读》主题专列一跃成为“网红”,不少乘客纷纷在车厢内拍照打卡。
传递正能量,引导青年树立正确的人生观,酷我音乐《榜样阅读》是酷我音乐联合中国青年报·中青在线共同打造的首档青年阅读分享类节目,每期节目都会邀请一名嘉宾化身阅读者,阅读经典文章分享自身成长故事,利用公众人物影响力,以公益为出发点,发挥榜样的力量,带动更多的人投入到阅读中来。此次明星张继科、许魏洲明星专列也是酷我音乐对《榜样阅读》第一季播放超1000万次单期节目,解锁榜样阅读文化地铁专列的承诺兑现。截至目前,张继科单期节目播放1037.7万,许魏洲1057.4万。
值得一提的是,短短两年时间《榜样阅读》第三期已进行到中期阶段,全网总播放量超亿次。开播以来收获无数荣誉,在第一季就引来北京电视台的关注、报道,并点赞了其在倡导青年阅读、引导传递正能量等方面的积极意义,更还荣获2018年微博十大影响力公益项目,节目第二季也斩获中国金指尖“2019最佳社会公益案例”奖。据了解,此次专列活动并不是《榜样阅读》第一次“线下大动作”了。借势年轻人更爱的明星流量,通过时下流行的表现方式,酷我音乐不断深化年轻人群体,第一季21位明星解锁北京、西安、南京等城市1685块外公交候车亭、酷我音乐进高校等活动,都受到了年轻人热烈的追捧。
历经14年市场洗礼,从播放器到音乐流媒体时代,酷我音乐不再是单纯的音乐播放平台,酷我音乐赋能给平台属性更加多元的内容,用一种更加贴近年轻人的传播心智,传承文化、推广公益,接连打造出《榜样阅读》、《酷我青年说》、《国宝的奇妙之旅》、《益起同行》、《刘兰芳评书》、《王刚讲故事》等多样化的节目内容。
当然《榜样阅读》也不仅仅让年轻人重拾阅读、体会文字的魅力,还扛起公益大旗,为没有阅读条件的地区创造条件。据悉,节目每一次的收听,都会被折算成相应的公益基金,并以“图书室”的形式通过国家级基金会进行捐赠,为改善乡村阅读环境发挥余力。酷我音乐相关负责人也表示,作为一档明星阅读公益类节目,《榜样阅读》会持续优化节目,倾听年轻人的心声,吸引更多年轻人加入到酷我音乐大军之中。不断推出更加富有特色的音乐形式,把节目做成一档更贴近公益、更贴近当代年轻人生活的阅读分享类节目。
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